C O L D P I Z Z A
[C O L D P I Z Z A artwork] C O L D P I Z Z A[1] is a song by the_midnight. It was released exclusively on YouTube on February 9, 2021.[2]
Track info
The song was written and produced by band member tim_mcewan. It has a running time of three minutes and thirty-one seconds and is in the key of [[WP>E major|E major]].
Early in 2021, McEwan began streaming the creation of new songs on [[WP>Twitch|Twitch]]. The composition of C O L D P I Z Z A was shown over the course of a couple of weeks spanning the end of January into the beginning of February. He hinted during these streams that the song would release on February 9, a date which is commemorated in the US as National Pizza Day.[3] The song premiered on YouTube that day and was accompanied by the publication of a website for pizza_zone, a fictitious pizza chain seen throughout the artwork of several of The Midnight's singles and albums.[4] The site included a form to enter one's name and street address, and three people in the [[WP>Los Angeles|Los Angeles]] area were chosen from the submitted names. The winners were delivered a pizza from Triple Beam Pizza and given a full set of The Midnight vinyl records by McEwan.[5][6][7] The Pizza Zone website also advertised merchandise for sale and included a phone number, [(323) 553-1712|+1 (323) 553-1712], that people could call to hear an automated voice message advertising Pizza Zone and a snippet of C O L D P I Z Z A. The message can be listened to below:
<audio class="mediacenter"> <source src="/_media/lore/pizza-call.ogg" type="audio/ogg"> <source src="/_media/lore/pizza-call.mp3" type="audio/mpeg"> </audio>
- ↑ https://www.youtube.com/watch?v=8i5MYaVSSHE
- ↑ https://twitter.com/themidnightla/status/1359363036360839168?s=21
- ↑ https://nationaltoday.com/national-pizza-day/
- ↑ http://pizza-zone.net/
- ↑ https://twitter.com/Nerdstak/status/1359370143147544581
- ↑ The Midnight's Instagram story from the day of February 9, 2021
- ↑ https://www.instagram.com/p/CLIBozGgHcu/